Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…

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5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

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Melissa Adds Simplified Matching to Unison Enterprise Data Quality Platform

Enhanced Solution Combines Intuitive Wizard, Detailed Visual Reports, and Built-in Rules for Improved Data Stewardship Rancho Santa Margarita, CALIF – October 15, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced several enhancements to Unison, its customer data verification platform. Unison brings together all of Melissa’s data quality API capabilities including…

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Tips & Tricks for Global MatchUp Matching Strategies

by Tim Sidor, Data Quality Analyst In the past we've discussed implementing different matching strategies based on how you would like your records grouped. For example. By "Address"? or by "Name and Address". The former would match 'John' and 'Mary Smith' at the same household, whereas the latter would identify them as unique entities. For Global processing, even after determining…

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How to Get Complete Control Over Your Data Stewardship Processes

Matchbook is a SaaS solution that provides accurate and complete control over your data stewardship processes. With a fully functional user dashboard, Matchbook enables data stewards to: •         View queue statistics to see how much data has been processed and the status of their matches. •         See at-a-glance how many of the processed company records were low confidence or had no matches at all and then compare that to low confidence match patterns.  •                     View…

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