[WEBINAR] Integrating Matching in SQL Server with MatchUp

Cassidy Littleton | Data Matching, Deduping, Matching, SQL Server Integration Services | , ,

Does this sound familiar? You just removed the duplicate data from your database. You’re ready to add real-time or scheduled inserts but you don’t want to go through the hassle of re-processing every record. Now, you don’t have to. Melissa’s MatchUp Object gives you the ability to perform the same advanced matching as batch processing through a set of CLR functions called directly from SQL Server and flag records already in your database.

Join our webinar to learn about MatchUp Object’s Hybrid Interface – powerful, easy-to-use matching software equipped with the capabilities needed to match, merge and purge even the most difficult-to-detect duplicate records in real-time!

What we will cover:

  • Explore the need for real-time deduping
  • Pros and cons of using the persistent Melissa Address Key (MAK) as a match strategy
  • Benefits of implementing directly within SQL Server
  • Walk-through demo of MatchUp with specific matching examples + Q&A

Register now for “Integrating Matching in SQL Server with Melissa’s MatchUp” which is live on Tuesday, September 15, 2020
3:00:00 PM EDT (New York) | 7:00:00 PM UTC.

Melissa Offers Free Data Optimization Tools to Improve Accuracy of Voter Registration Roll

Melissa Team | 2020, Duplicate Elimination, Identity Verification, Matching, NCOA, Press Release

Clean VOTER DATA Guarantees Safer & More Effcient Elections

Verifying and Updating Voter Data Reduces Election Costs, Fosters Turnout and Mitigates Vote-by-Mail Challenges

Rancho Santa Margarita, CALIF – May 13, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its data enhancement solutions are being leveraged across the country by a large number of election boards and registrars of voters to improve election integrity prior to the U.S. general election in November. The increasing popularity of vote-by-mail options, combined with the vast number of people who move to new addresses between elections, has driven greater awareness of the complexities of maintaining election integrity. Election officials are faced with improving the accuracy of voter rolls and reducing the waste and cost of undeliverable mail, as well as avoiding potential voter disenfranchisement when election materials aren’t received. Sophisticated data management is a priority; however, many data tools lack the comprehensive approach required to perfect voter files. In a sweeping effort to help jurisdictions tackle these issues, Melissa is offering free data optimization services that improve registered voter rolls and foster fair election processes.

While NCOA (National Change of Address) processing and participation in ERIC (Electronic Registration Information Center) can assist in rectifying some address information, these are incomplete measures to perfecting a voter roll. Melissa solutions update voter contact information and dedupe voter roll data, uniquely cross referencing data across a multitude of databases to provide real-time identity verification including name, address, phone, and email validation. With the determination of a registered voter’s most current address, election boards help maintain election integrity and fairness, and save taxpayers’ money.

Millions of people around the U.S. move each year making it especially difficult for election boards to keep their voter lists clean and up-to-date,” said Bud Walker, Chief Strategy Officer, Melissa. “But this responsibility has significant impact on the fairness of any election. By leveraging Melissa’s data quality solutions, election officers gain the intelligence to determine whether voters on their registrars are truly eligible to cast a ballot. With this knowledge well ahead of Election Day, the officer can take corrective action as necessary to ensure election security and advance voter participation.

According to the U.S. Census Bureau, more than 31 million Americans changed residences in 2019. Of those, 11 million moved to a different county within the state and 4 million moved out of the state entirely. Although the Voting Rights Act prohibits “voting more than once” in an election, address changes are not universally tracked amongst jurisdictions, leaving a voter records dilemma that inadvertently permits some 2.75 million people to register/vote in more than one state.

More than 31 million Americans changed residences in 2019. Of those, 11 million moved to a different county within the state and 4 million moved out of the state entirely

With concerns around change of address and other issues, more election offices rely on Melissa’s comprehensive data tools to ensure their voter lists are correct and current. By blending traditional and non-traditional data points, these solutions enhance verification of voter eligibility and valid registrations. This newly-enriched information gives election bodies the most accurate data possible to improve their rolls—particularly valuable as vote-by-mail options gain more widespread consideration in the midst of COVID-19.

For greater insight on Melissa’s services optimized for election boards,  support, and solutions, visit https://www.melissa.com or call 1-800-MELISSA.

Accompanying infographic available here.

 

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

 

Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

 

Jacqueline Zerbst, MPoweredPR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

Melissa Celebrates 35 Years in Enterprise Data Quality

Melissa Team | 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release | , , ,

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance

Rancho Santa Margarita, CALIF – January 8, 2020Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity can be attributed to decades of address expertise and deep domain knowledge that builds the foundation for global intelligence – everything from demographic, business, location and identity data. It is this foundation that empowers risk management, data-driven engagement, analytics, insight, and compliance.

“This significant milestone demonstrates how Melissa products and solutions meet the rising data intelligence mandates throughout the world,” said Ray Melissa, president and founder, Melissa. “We’ve been around for decades because we understand the needs of the marketplace and we take action. We invest in developing smart data quality solutions that give enterprises a comprehensive competitive edge.”

Addressing the most pressing data issues facing global businesses, the company has made available the 2020 Melissa Solutions Catalog, free to download as an updated resource on the importance of good data, along with tips and guidance for professionals at every step of the data chain. This handy guide includes insight on how to address the full spectrum of data quality from point-of-entry ID verification to deduping, as well as real-world cautions against the pitfalls of bad data and its negative impact to any business.

Melissa’s worldwide footprint supports a global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. To connect with members of Melissa’s global intelligence team for support and solutions, visit www.melissa.com or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst, MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

5 Easy Resolutions to Keep a Clean Database in 2020

Melissa Team | Address Verification, Canada Post, Data Cleansing, Data Enrichment, Data Quality, Direct Mail, Express Entry, Listware Online, Mailers, Matching, NCOA, Tips & Solutions | ,

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These are the best tools to meet all your data cleansing needs – completely hands-free. With such far-reaching positive effects and two online tools that will help you keep your data quality resolutions, why not see how easy data quality can truly be…

1. Implement Point of Entry Data Quality 

What’s better than half the amount of work? Double the accuracy. Implementing a point of entry data quality solution can not only reduce keystrokes by half (like Melissa’s Global Express Entry) – they also autocomplete and suggest verified addresses and emails, ensuring only correct and deliverable addresses enter your system. Front-end data quality solutions prevent bad data like fat-fingered typos, unstandardized address formats and other irregularities from plaguing your database. These solutions have also been known to drastically reduce cart abandonment, thanks to their speed and efficiency during checkout. (Take a look at how HUF coupled Express Entry with a shipping estimator to provide Amazon-like shipping info during checkout!)

2. Merge, Purge & Match for SCV

Databases have, on average 8-10% of redundancies in their contact records – all affecting brand reputation, skewing business analytics and drastically wasting resources associated with direct mail – just to name a few. Matching, merging and purging contact information is the only way for your organization to gain a Single Customer View (SCV) of your valued customers. Solutions like MatchUp are super easy to implement and can either dedupe in real-time, batch or a hybrid process. By utilizing golden record survivorship, you maintain the most accurate parts of a customer’s contact information and purge the duplicated information that blurs your view of the customer.

3. Update Old Contacts

Americans alone move residences at an average rate of 14% (roughly 40 million) each year. This means your address data is constantly in need of updating and verifying. Without it, you run the risk of losing contact with customers who moved, wasting a tremendous amount of resources on undeliverable or returned mail, and missing out on significant postal discounts. To combat the loss of customers, revenue and valuable data, you need to update your old addresses with change of address services that provide fast, easy change-of-address processing. USPS® NCOALink and Canada Post NCOA® processing contains millions of moves and will qualify you for serious postal discounts.

4. Append Missing Data for Omni-Success

We’ve already shared that the customer experience is king and we found that personalization is the key to building omni-channel success. But many companies still struggle with truly knowing their customer. That’s why it’s important to fill knowledge gaps with information like physical addresses, phone numbers, email addresses and even social media handles and consumer demographics. This will not only round out your ability to reach customers, but now you will have a better chance of reaching them on their preferred channel, garnering a higher response rate and creating truly customer-centric experiences.

5. Bulk Mailing Prep for Better (Easier) Direct Mail

Finally, increasing speed, efficiency and accuracy should all be at the top of our resolutions list – which leads me to my final (and perhaps easiest) resolution to keep – bulk mail prep. Even if you are an occasional bulk mailer, there are still savings to be reaped and simplicity to be harnessed. All you have to do is send in your list and Melissa’s mailing solutions will not only standardize, update and verify your addresses to ensure your delivery arrives to the right customer, but it also qualifies you for huge postal discounts like First Class®, Marketing Mail® and Periodicals discounts by presorting your deliveries.

Bottom Line

Resolution-keeping can be tough. But with such easy solutions to huge data problems, we make it easy to keep resolutions that clean up a database. Maintaining data quality will lead to growth in sales, ROI and conversions, just to name a few. Our leading global data quality and address management solutions also come in APIs and CRM/ETL integrations that can help you reach data-driven success how you want to.

So, make 2020 the year you keep your resolutions to your database and maintain better data all year long. If you have any questions, or need help keeping your data quality resolutions, do not hesitate to contact a specialist here at Melissa and we’ll make sure your data quality needs are always met.