How can MDM Strategies Smoothen Supply Chain Management?

Melissa AU Team | Master Data Management | , , , ,

Data quality is critical to supply chain performance. In turn, this affects customer experiences and the organization’s growth. As sales volumes and marketing channels increase, supply chain professionals must be able to manage all the various data assets such as product data, customer data, vendor data, etc.… Read More

Melissa veröffentlicht Whitepaper zur Umsetzung des Stammdatenmanagements

Melissa DE Team | 2021, Data Management, Datenqualität, Germany, Master Data Management, MDM, Presseberichte, Whitepaper | , , , , , , , , ,
Unternehmen erhalten Hilfestellung, um Basis für erfolgreiche Geschäftstätigkeit zu legen

Köln. „Strategische Unternehmensführung durch Stammdatenmanagement“ – unter diesem Titel hat Melissa ein neues Whitepaper veröffentlicht. Darin zeigen die Experten für globale Datenqualitäts- und Adressmanagementlösungen auf 13 Seiten prägnant auf, warum korrekte Kundendaten das Fundament einer erfolgreichen Geschäftstätigkeit bilden.… Read More

Relationship between Data Quality and MDM

Melissa IN Team | Data Quality, India, Master Data Management | , , ,

When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with a plethora of data and it doesn’t help that the data is varied and formatted in different ways.… Read More

Customer Data Platform (CDP) vs Master Data Management (MDM)

Melissa AU Team | Customer Data Platform, Master Data Management | , , , , ,

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important.… Read More