Introducing Business Coder for United Kingdom

Blog Administrator | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Analyzing Data, BusinessCoder, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Demographics, Firmographics, Global Address Verification, Global Data Quality | , , , , , , , , , , , , ,

Melissa is
happy to announce the release of our Business Coder service for UK, where you
can verify, validate, and append firmographics for businesses in the UK.
Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business
identification.

Our
Business Coder UK webservice can help provide address cleansing and
verification, along with business verification and appending of firmographic
data. Our SIC Codes and Descriptions can help identify industries that the
targeted businesses belong to, along with incorporation dates to help verify
the correct businesses.

Similar to
Business Coder US, our familiar result codes can help determine any issues with
address or business validation. Ensure that the data returned along with our
results help verify correct businesses in your data.

Powered by
our Global Address engine, our address validation system thoroughly covers
streets across the United Kingdom. With quality data ensured by experts and
reliable sources such as the Royal Mail, be sure that you standardize and
correct any addresses for your list of businesses to ensure that your
deliveries do not go to waste.

And don’t
forget, this is only an announcement for our initial release. We’re constantly
striving to improve our webservice, as we plan to add additional fields and
features to Business Coder UK. Check out our wiki and be on the lookout for new
updates for the webservice!

Please
note that for our release, Business Coder US and Business Coder UK will have
separate URLs to make web service requests to. Additionally, Business Coder UK
requires a separate subscription from Business Coder US. Please visit our wiki
for more information on how to what to expect out of the new Business Coder.

Business Coder UK wiki: http://wiki.melissadata.com/index.php?title=Business_Coder_UK

BusinessCoder Cloud Service and the Marketing Advantage of Firmographics

Blog Administrator | Firmographics | , , , , , , , ,

By Joseph
Vertido, Data Quality Solutions Manager

In our BusinessCoder
Cloud Service, we’ve compiled and consolidated a multisource, central database
of over 25 million records to provide the most comprehensive source for
retrieving business demographics, known as firmographics. The firmographics
reveal fundamental characteristics about companies and organizations, an
essential element for successful B2B interactions.

Melissa’s
BusinessCoder Cloud Service exposes an array of firmographic information
including:

Contact

  • Full Address
  • Business Name
  • Phone Number

Size

  • Number of Employees
  • Sales Volume

Industry
Classification

  • SIC Codes and Descriptions
  • NAICS Codes and Descriptions

Location Information

  • Location Type (Headquarters,
    Branch, etc.)
  • Business or Residential Address
    Indicator

Geo Information

  • Latitude/Longitude
  • Census and County

Other Information

  • Web Address
  • Stock Ticker


Firmographics

In essence,
firmographics are to businesses what demographics are to consumers. Gaining
insight through firmographics allows you to achieve marketing segmentation as
well as targeted marketing. Although many still practice mass/generalized
marketing strategies, these efforts may prove less cost effective.

By leveraging
firmographics, we gain knowledge of a business’ profile such as size, location,
industry, and company value. This ultimately allows us to categorize and
optimize marketing strategies for each one. Such is the nature of marketing
segmentation. For example, a commonly used criterion for categorization would
be a business’ size. Tailoring marketing efforts based on the size or value of
a business allows for a more optimized approach that caters specifically to the
needs of each prospect.

Firmographics also
helps find high value prospects for a targeted marketing approach. For example,
through the SIC and NAICS codes, we can determine businesses categorized as
healthcare, banking, software, or any other industry that is of most interest
for targeted marketing.

Another issue that
Melissa’s BusinessCoder Cloud Service addresses is loss of opportunity
from outdated contact information. The service is driven by high quality data,
in order to provide you with updated business contact information.

As we gain more
insight on our business prospects, we also open the door to improved strategic
marketing opportunities which will be more receptive to B2B prospects. Empower
your data and take advantage of firmographics. Move away from a generalized
marketing approach to a more strategic approach like marketing segmentation and
targeted marketing.


Retrieving Data

The search function of
the BusinessCoder Cloud Service in itself is quite unique. The service allows
for querying data using any of the following information:

  • Address and Business Name
    (Optional)
  • Phone Number
  • Web Address
  • Stock Ticker

For example, by simply
entering just a business’ phone number, you can retrieve all other information
including the address, stock ticker, web address, SIC/NAIS codes, employee
size, etc. This kind of flexibility allows for different ways to access to all the
information on business firmographics.

Take advantage of
Melissa’s latest product, the BusinessCoder Cloud Service. Enrich your B2B
data with firmographics. Improve marketing strategies and your overall ROI by
increasing your prospects receptiveness.

If you’d like more
information on BusinessCoder or would like to demo the API, visit the following
link: https://www.melissa.com/firmographic-data

Business Coder Firmographics: Employee Contact Information

Blog Administrator | Analyzing Data, Analyzing Data Quality, Big Data, BusinessCoder, Data Enhancement, Data Enrichment, Data Quality, Firmographics, Marketing | , , ,

The
last major update to the Business Coder Web Service includes the addition of
employee contacts for the entered business, allowing for the retrieval of
employee names and their respective titles. The next major update to Business
Coder will feature an upgrade to the employee contact list returned. Aside from
the name and title, contacts will now also give back both their email address
and phone number if available. 

 

This is what the contacts array used to return,
versus what it returns with the latest update:

Make
sure to take advantage of these new fields in the next Business Coder update in
order to enrich and improve your business contact information. Leveraging
additional contact information will certainly allow for new opportunities with
business prospects and allow for better marketing segmentation.

 

Try our Business
Coder API now
.