5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

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Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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MAILERS Online – Free Postal Presorting

Free In-the-Cloud Address Check, NCOALink® Processing, DeDuping & Postal Reports – Every Time! Our end-to-end mailing solution in the Cloud, MAILERS Online, now offers postal presorting, palletization and the ability to verify, clean, standardize and move update addresses for up to 5,000 records – at no cost, every time you use our service. We took the powerful data-cleansing capabilities of…

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Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & AssociatesRemember how much direct mail you used to receive?How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?Not anymore.Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 - and…

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How to Deal with “Do Not Mail” Mania

By PostCom, Association for Postal CommerceThese days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who…

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Prospect Better to Grow Existing Lists

Greg Grdodian, President, Edith Roman-ePost DirectDo you know what you're doing? That's not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place? If it's time to generate more top-line revenue, then it's time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First,…

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Simple Rules to Make the Most of List Rentals

By Dave Scott, CEO, MarketfishThe secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn't successful, they assume list marketing doesn't work, and never try it again.If testing…

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9 Things to Put in Your List Welcome Messages

By Mark Brownlow, Email Marketing ReportsThe list welcome message is the email that goes out to someone automatically and immediately once you add their email address to your list. They're often marketing disasters...using technical jargon to simply state that address X was added to List Y. Not very engaging.The reason they're so bad is that they usually get set up…

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Get Consumers’ Attention with Local Listings

Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most powerful online tools available to large and small businesses. The completeness, accuracy, and consistency of this data--called local listings--can turn into a gold mine if the information is managed properly.So, why are…

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