Direct Mail | Global Intelligence Blog

October 9, 2020 2020, Direct Mail, Mailers, Mailing, Mailing Lists

[WEBINAR] How To: Combine Mobile Technology & Direct Mail

A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail alone. An easy way for you to get double duty out of your direct mail envelope is providing a direct link to your mobile site. What’s even better? The USPS offers a Mobile Shopping…

December 27, 2019March 17, 2020 Address Verification, Canada Post, Data Cleansing, Data Enrichment, Data Quality, Direct Mail, Express Entry, Listware Online, Mailers, Matching, NCOA, Tips & Solutions

5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

May 27, 2019May 13, 2019 Melissa Team Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified

Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

April 9, 2018 Author Address Quality, Direct Mail

MAILERS Online – Free Postal Presorting

Free In-the-Cloud Address Check, NCOALink® Processing, DeDuping & Postal Reports – Every Time! Our end-to-end mailing solution in the Cloud, MAILERS Online, now offers postal presorting, palletization and the ability to verify, clean, standardize and move update addresses for up to 5,000 records – at no cost, every time you use our service. We took the powerful data-cleansing capabilities of…

August 3, 2017 Blog Administrator Article, Creative, Direct Mail

Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & AssociatesRemember how much direct mail you used to receive?How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?Not anymore.Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 - and…

August 2, 2017 Blog Administrator Article, Creative, Direct Mail

How to Deal with “Do Not Mail” Mania

By PostCom, Association for Postal CommerceThese days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who…

July 31, 2017 Blog Administrator Article, Direct Mail, Mailing Lists

Prospect Better to Grow Existing Lists

Greg Grdodian, President, Edith Roman-ePost DirectDo you know what you're doing? That's not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place? If it's time to generate more top-line revenue, then it's time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First,…

July 31, 2017 Blog Administrator Article, Direct Mail, Mailing Lists

Simple Rules to Make the Most of List Rentals

By Dave Scott, CEO, MarketfishThe secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn't successful, they assume list marketing doesn't work, and never try it again.If testing…

July 31, 2017 Blog Administrator Article, Direct Mail, Mailing Lists

9 Things to Put in Your List Welcome Messages

By Mark Brownlow, Email Marketing ReportsThe list welcome message is the email that goes out to someone automatically and immediately once you add their email address to your list. They're often marketing disasters...using technical jargon to simply state that address X was added to List Y. Not very engaging.The reason they're so bad is that they usually get set up…