What is Date of Death Data & Why Is It Useful?

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways. Protect Your Brand Image & Maintain Customer Respect No matter how up-to-date your database is, there’s a good chance…

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[WEBINAR] How To: Combine Mobile Technology & Direct Mail

A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail alone. An easy way for you to get double duty out of your direct mail envelope is providing a direct link to your mobile site. What’s even better? The USPS offers a Mobile Shopping…

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5 Easy Resolutions to Keep a Clean Database in 2020

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These…

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Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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MAILERS Online – Free Postal Presorting

Free In-the-Cloud Address Check, NCOALink® Processing, DeDuping & Postal Reports – Every Time! Our end-to-end mailing solution in the Cloud, MAILERS Online, now offers postal presorting, palletization and the ability to verify, clean, standardize and move update addresses for up to 5,000 records – at no cost, every time you use our service. We took the powerful data-cleansing capabilities of…

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How to Deal with “Do Not Mail” Mania

  By PostCom, Association for Postal Commerce These days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and…

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Prospect Better to Grow Existing Lists

  Greg Grdodian, President, Edith Roman-ePost Direct Do you know what you're doing? That's not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place? If it's time to generate more top-line revenue, then it's time to grow your list. It should be done methodically, using tried-and-true…

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Simple Rules to Make the Most of List Rentals

By Dave Scott, CEO, Marketfish The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn't successful, they assume list marketing doesn't work, and never try it again.…

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