Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale. With aggregated data from disparate resources, Melissa’s tools and services resolve customer identity and enhance profiles by connecting to and between marketing channels such as email, social, direct, and in-store options. Marketers gain access to a single view of the customer, allowing clear, comprehensive insight into customer behavior and preferences. 

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Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Team | 2021, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Cleansing, Data Matching, Data Quality, Data Quality Services, Deduping, G2 Crowd, Press Release

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports
Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Spring 2021 on G2, the world’s leading business solutions review website.… Read More

Melissa to Showcase Unison In Free Dataversity Webinar

Melissa Team | 2021, Address Quality, Address Standardization, Address Validation, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Services, Deduping, Press Release, Unison, Webinar

Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar

Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance

Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT and business stakeholders insight on the role of simple, easy-to-use customer data management.… Read More