Discover Data Quality Issues Before they Arise

By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power of many Melissa Objects, and data source tables to help you dig deeper into your data and return hundreds of properties about the input table, columns…

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Know Your Customer Compliance Boosted by Tech Innovations

Fintech breakthroughs that identify,validate and augment customer data help financial services organizations head off fraud, operate within the rulesOne of the most pressing issues facing the financial services industry today is the prevailing emphasis on security and fraud prevention. Big data and analytics are leveraging the power of the Internet, but also offering big, juicy plums for hackers, credit card…

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Meet Melissa: Global Intelligence

Melissa Data is officially now Melissa.   As we welcome our 32nd year in business, we are excited to announce an important change at Melissa Data. We've decided to drop the "Data" from our brand identity. We are simply Melissa now. This is part of a new branding effort to reflect Melissa's growth, and more importantly, the changes in the…

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Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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How to Do It All with Melissa

With Melissa, you can do it all - see for yourself with the brand new Solutions Catalog. This catalog showcases products to transform your people data (names, addresses, emails, phone numbers) into accurate, actionable insight. Our products are in the Cloud or available via easy plugins and APIs. We provide solutions to power Know Your Customer initiatives, improve mail deliverability…

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Building Your Business with Data Quality

Your contact data is valuable, but do you know if it's up to its full potential? The quality of your data decreases without the proper maintenance. As a matter of fact, 50% of databases deteriorate after only two years. The bottom line is that your data's quality affects your business decisions and communications. Here are 5 things you can do…

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How to Ensure Quality in Your Data’s Life Cycle

It is inevitable for data to go bad after a certain period of time. As a matter of fact, as much as up to 2% of records in customer databases become obsolete in just one month. There are various different things that cause this to happen including marriage, job change, divorce, or death.This ends up affecting your database and therefore…

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The Solution to Large Quantities of Data

Every successful business scales and grows. As a result, so does its database. And as data grows so do problems including: faulty customer entry, breakdowns in data migration, disparate upstream legacy, and big data systems. All of these problems lead to one thing: bad data. High quality data is key to uncovering meaningful insights and new opportunities. Bad data, on…

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New! Data Profile & Monitor Video

The first step to gaining more business value from your customer data is to analyze the data you have, and determine what condition it's in. Data profiling from Melissa Data helps you discover existing weaknesses in your database so you can create and enforce business rules on incoming records to maintain data quality. Profiling is an important step in Melissa Data's…

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Introducing the New and Improved Global Email Web Service

How It Can Protect and Increase Your Email Reputation Score By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email Melissa Data recently introduced several improvements and new features to its Global Email Web Service - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:Improved fuzzy matching of domain correctionsUpdated our…

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