How Companies Are Winning on Customer Data During COVID-19

Melissa IN Team | Customers | , , ,

To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never thought they would shop online and retailers who prided themselves on the exclusivity of their brick and mortar presence have had to look at the digital environment as the new normal.… Read More

Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale.… Read More

Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact.… Read More

Melissa Offers Tips to Help Online Retailers Keep Customers During COVID

Melissa Team | 2021, COVID, Customer Experience, Customers, Ecommerce, Press Release, Retail, Shoppers

Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value

Rancho Santa Margarita, CALIF – April 28, 2021 – Melissa, a leading provider of global data quality and address management solutions, today shared its insight on smart customer retention activities for online retailers, helping them build long-term relationships with customers earned during the time of COVID.… Read More