Melissa Features Identity and Address Verification Tools and Services at DGIQ 2022

Melissa Team | 2022, Address Verification, Customer Data Platform, Customer Identities, Global Address Verification, Global ID Verification, Golden Record, International Address Verification, KYC, Press Release, Trade show, Unison | , , , ,

Address validation, auto-completion, geocoding, and sanctions list checking enhance data governance platforms, with no coding required

Rancho Santa Margarita, CALIF – June 1, 2022 – Melissa, a leading provider of global data quality and address management solutions, will feature its identity and address verification solutions at Dataversity’s Data Governance and Information Quality (DGIQ) Conference. This event, slated for June 6-10, 2022, in San Diego, highlights comprehensive, automated data quality as an enabler of highly effective data governance.… Read More

5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | , , , ,

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of bad data. Read more “5 Ways To Use A CDP To Optimize Data Quality”

Customer Data Platform (CDP) vs Master Data Management (MDM)

Melissa AU Team | Customer Data Platform, Master Data Management | , , , , ,

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to send them reminder emails, you need to understand their demographic profile to personalize their landing page, and so on.… Read More