5 Ways To Use A CDP To Optimize Data Quality

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of…

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Customer Data Platform (CDP) vs Master Data Management (MDM)

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to…

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