Identity: A two-way relationship between businesses and consumers

Melissa UK Team | Biometrics, Customer Identities, Ecommerce, Fraud Prevention

We have come a long way from filling cards with customer details, to outbound cold calling a list of numbers to upsell products (which tends to still happen).

The rise of technology has uplifted the extensive use of digital databases & CRM systems, where many industries utilised this platform for better customer contact, service, and marketing to current and potential customer emails used for engagement efforts.… Read More

Biometrics in 2020

Melissa AU Team | Biometrics | , , , , , , ,

From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared to face-to-face interactions. This has prioritized the need for digital identification and authentication. With this background, biometrics is emerging as the ideal solution to improving enterprise security.… Read More