Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency. Mailing has always been an integral…

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does your address data fit the fields?

Can US addresses fit into 35 characters? At Melissa, we have seen this request where users of address verification software have predefined length and field-type restrictions. Most commonly, we have seen people using versions of SAP that restrict an address into the following fields with the maximum length in parenthesis. Address1 (35), Address2 (35), City (35), State (10), Zip (10).…

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Fintech Connect 2018

Promising to be Europe’s most exciting fintech trade show, there was a real buzz surrounding Fintech Connect. The team had high hopes and we were not disappointed – Fintech Connect was a fantastic two days and we had a great time meeting other exhibitors and talking to a number of individuals about all things KYC and AML. Day 1 was…

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Unique U.S. ZIP Codes + SERP-Certified Canadian Addresses Now Support Global Express Entry

Melissa’s address Autocompletion tool, Global Express Entry, has recently been enhanced to include two new features: support for unique ZIP Codes in the U.S.; and, new Canada data supported by Melissa’s Master Address Table. Unique ZIP Codes are the specially designated ZIP Codes assigned to large corporations, hospitals and universities that have their own internal mail delivery.  Some unique ZIP…

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Introducing Business Coder for United Kingdom

Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business identification. Our Business Coder UK webservice can help provide address cleansing and…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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TIPS & TRICKS: How to Improve Processing Speed with Our APIs

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:   Storage The…

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Melissa’s Improvements in Dynamics CRM

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.   We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data.…

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