Insights and Analysis for the Data-Driven Enterprise
What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and...
Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce...
When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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