Melissa's

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

target prospects

Do More for Less - the Power of Email Marketing

According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective...

global ID verification

How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile...

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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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