Insights and Analysis for the Data-Driven Enterprise
Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about...
Ecommerce is booming. And experts say there's more online spending to come. In fact, the National Retail Federation announced it expected sales to...
Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value...
E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if...
Email marketing is a key factor of every successful marketing strategy. It's direct, yields high response, and is trackable. A great way to expand...
Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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