Melissa's

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

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A Quick and Easy Way to Grow Your Email List

Email marketing is a key factor of every successful marketing strategy. It's direct, yields high response, and is trackable. A great way to expand...

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5 Ways Retailers are Crazy Good at Using Data

Retailers Who Know How to Use Data… … are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see...

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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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