Insights and Analysis for the Data-Driven Enterprise
Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value...
E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if...
Email marketing is a key factor of every successful marketing strategy. It's direct, yields high response, and is trackable. A great way to expand...
Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process...
COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity...
Ever wonder how much bad data is costing you? While ecommerce and retail sales are booming, bad shipping data can have a far-reaching impact on your...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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