Insights and Analysis for the Data-Driven Enterprise
Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce...
Everyone loves to shop online. But unfortunately, so do cyber thieves. Everyday, fraud and identity theft threaten online businesses. Find out how to...
Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience Rancho Santa Margarita, CALIF – August 12, 2021...
Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about...
Ecommerce is booming. And experts say there's more online spending to come. In fact, the National Retail Federation announced it expected sales to...
Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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