Insights and Analysis for the Data-Driven Enterprise
By Ray Jutkins When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper....
Format, the cover letter, the reply form, the premiums and/or freemiums ... all key components of a direct mail package. But the most key component...
By Alan Sharpe What do your prospect's read first when they receive your direct mail package? According to direct mail consultant Allyn Kramer, there...
You spent the last few months of 2007 preparing for your 2008 direct mail campaign. Now that 2008 is here, how can you know if your direct mail sales...
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in...
Is direct mail the most effective marketing channel ever? A group of chief marketing officers think so. Here's more of what your fellow CMOs think of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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