Insights and Analysis for the Data-Driven Enterprise
Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions...
Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be...
80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the...
More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy Rancho Santa Margarita,...
Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced...
A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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