Insights and Analysis for the Data-Driven Enterprise
Data quality initiatives are the backbone of the enterprise – the basis for analytics and decision-making. Yet even the best analytics systems are...
By Allison Moon, Global Phone Channel ManagerFor most businesses, it's important for you to keep contact with clients, which means ensuring that the...
By Allison Moon Data Quality Analyst With the advent of global communications and business, chances are you are not only capturing addresses of your...
By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your...
By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email Melissa recently introduced several improvements and new features to its...
In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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