Insights and Analysis for the Data-Driven Enterprise
Learn why data quality is crucial for organizations and how to address common issues like typos and inaccuracies. Discover the importance of...
Melissa furthers commitment to the study and use of data in higher education by sponsoring Embark, UCI’s inaugural collegiate datathon.
By David Loshin In the most recent post, we posed a straightforward problem: if we have a reporting or analytical objective that depends on using a...
By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I...
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a...
By Elliot King As Donald Rumsfeld, the former secretary of the defense once famously said, "there are known unknowns and there are unknown unknowns."...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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