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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Duplicate Elimination

Benefits of a Single Customer View

What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have...

Melissa UK Team May 27, 2020

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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