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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

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How Online Retailer Learned from Amazon

E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the...

Address

4 Ways MAK™ Optimizes Address Data

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just...

ID Verification

Another successful event for Team UK! #TFM18

Last week, the team had a fantastic time at Technology for Marketing 2018. It was fun-filled and jam packed two days but we couldn’t have wished for...

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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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