Insights and Analysis for the Data-Driven Enterprise
By Shari Altman, president of Altman Dedicated DirectCatalogs and direct mail. We think of them as different things, but catalogs are direct mail....
By Ethan BoldtWith postal rates set to increase again next month, direct mailers will continue to try new formats. Here is a sampling of formats...
By René Gnam Are you getting the results you're hoping for with your direct mail marketing campaign? If not, you could be committing some serious...
By Craig HueyOne critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy,...
By Craig HueyWith the increase in direct mail volume at all-time highs, the need to grab a reader's attention in a sales letter is even more crucial....
By Joe Vitale Hypnotic Marketing's Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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