Insights and Analysis for the Data-Driven Enterprise
by Dean Rieck, direct mail copywriterOne of the most challenging and exciting of all direct response assignments is attempting to beat a control in a...
On your mark, get set...what? You don't know where to go? You will after you review the checklist Modern Postcard has created. Designed to boost the...
By Leslie Guarnieri, circulation director, Discover magazinePlanning a direct mail campaign is a lot like playing roulette. You have your favorite...
By the Direct Marketing AssociationA top DMA policy priority is keeping the mail channel open for marketers. This focus comes at a time when...
By Nancy DeDiemar, president, Printing Resources of Southern CaliforniaIt is about time that quick printers got some good news, and here it is:Print...
By Dean Rieck, direct mail copywriterI once asked a young chess player how he wins so many games, often against older and more experienced players....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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