Insights and Analysis for the Data-Driven Enterprise
By Todd Miller, director of marketing & database services, LenserIn a recession, multichannel merchants are looking for ways to save money....
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged...
Even the best marketing strategy will fail if the simplest steps to keep yourself and vendors from stumbling over names, formatting data, data...
By Alan SharpeLooking to attract even hotter prospects? Direct marketing and copywriting guru Alan Sharpe talks about ways you can attract hotter...
Good news for direct mailers - consumers love reading preprinted inserts. And the best part - they buy stuff from inserts.A recent study conducted by...
By Jeffrey Dobkin, marketing consultant, author, and professional speakerIn part one of this article, we discussed creating a great headline to drive...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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