Insights and Analysis for the Data-Driven Enterprise
By Ari GinsbergFinding a new source that carries the qualities that makes a mailing successful, namely, transactional data of recent responders to...
In our April 22nd issue, we hosted a webinar series by direct marketer, Alan Rosespan titled, "50 New Ways To Improve Response." Here, the Ballantine...
By Jim Klein Direct mail is still the number one marketing strategy used by many successful sales companies. With direct mail, you have total control...
By Andrea Ratajczak, seasoned marketing consultant & co-founder of PDA MarketingIf you want your direct mail piece to be one of the 66 percent that...
By Jeffrey Dobkin, marketing consultant, author, and professional speakerFace it: most people sort their mail over the trash can. This process works...
By Dean Rieck, direct mail copywriterYou should not expect an envelope to position your product. You should not use it to show off your design...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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22382 Avenida Empresa
Rancho Santa Margarita, CA 92688-2112
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Monday—Friday: 9:00AM–5:00PM PST
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