Avoiding Bad Data in the Salesforce Sales Cloud
To ensure data quality in Salesforce CRM: set clear data entry rules and enforce them, and regularly update and clean your data for accuracy.
Insights and Analysis for the Data-Driven Enterprise
To ensure data quality in Salesforce CRM: set clear data entry rules and enforce them, and regularly update and clean your data for accuracy.
Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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