Insights and Analysis for the Data-Driven Enterprise
Learn the ins and outs of batch processing with our comprehensive beginner's guide. Discover its benefits, applications, and best practices.
The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more...
Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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