Insights and Analysis for the Data-Driven Enterprise
The importance of Address Verification & Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s...
What is a single customer view? A single customer view, also known as a 360 view of your customers is a method of consolidating all the data you have...
The government has announced plans to cut up to 91,000 civil service jobs - about a fifth of the workforce - over the next three years to save £3.5...
The pandemic and evolving technology have put pressure on the public sector to improve engagement online, whilst people have also widely recognised...
We have come a long way from filling cards with customer details to outbound cold calling a list of numbers to upsell products (which tends to still...
Compared with the average day in November those in eCommerce achieve around 300 per cent more sales on Black Friday and Cyber Monday. These two days...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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