Insights and Analysis for the Data-Driven Enterprise
The year 2021 is upon us, and moving in a rather fast paste, with many industries hit hard by the pandemic, this coming year may be a chance to...
Better UX Experience for Better Conversion Rates - I’m sure to anyone reading this would have experienced dropping off at the final stage of the...
Faster and More Efficient Deliveries Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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