Why delivering personalised communications is a must in financial services
Study after study highlights personalisation is what consumers increasingly expect from the brands they engage with. For example, research from...
Insights and Analysis for the Data-Driven Enterprise
Study after study highlights personalisation is what consumers increasingly expect from the brands they engage with. For example, research from...
Looking back over the first year of Open Banking, it’s only fairly recently that we have started to see the first signs of the innovation it promised...
Looking back over the first year of Open Banking, it’s only fairly recently that we have started to see the first signs of the innovation it promised...
Regulation and technology are constantly being regarded as the key drivers in banking and although, they play a crucial role, it is data and the...
Firms that operate within the financial services sector are facing an increasing number of challenges – from rising demand from both customers and...
Cryptocurrency has proven to be a popular choice amongst adventurous investors, with its anonymous nature, confidentiality, and lack of regulation,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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+44 (0)20 7718 0070
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