Insights and Analysis for the Data-Driven Enterprise
What is a single customer view? A single customer view, also known as a 360 view of your customers is a method of consolidating all the data you have...
eCommerce has become a widespread buying option for most of us, especially from the effects from COVID which has forced many to further adapt to the...
What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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