Insights and Analysis for the Data-Driven Enterprise
The government has announced plans to cut up to 91,000 civil service jobs - about a fifth of the workforce - over the next three years to save £3.5...
The pandemic and evolving technology have put pressure on the public sector to improve engagement online, whilst people have also widely recognised...
We have come a long way from filling cards with customer details to outbound cold calling a list of numbers to upsell products (which tends to still...
Compared with the average day in November those in eCommerce achieve around 300 per cent more sales on Black Friday and Cyber Monday. These two days...
The government state that cloud and service platforms provide better value for money, recommending that public sector firms look at cloud solutions...
What is Eircode Ireland was one of the few developed nations without a postcode system, this saw approximately 800,000 addresses and over 35% of...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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