Insights and Analysis for the Data-Driven Enterprise
Data errors are a big issue that afflicts 91 per cent of organisations. The public sector is no exception as many struggle to maintain up-to-date...
It’s estimated that 63% of shopping journeys begin online, and approximately 20% of addresses entered online contain errors such as spelling...
Melissa’s UK team was proud to exhibit at the Be More Digital technology conference directed at charities and non for profits.
Study after study highlights personalisation is what consumers increasingly expect from the brands they engage with. For example, research from...
Melissa’s UK office is celebrating its eighth anniversary in April 2023. Since launching in the UK in 2015, our London-based team has been providing...
As you have probably noticed, building a web address form has almost become a compulsory element for all websites that have a checkout procedure,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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info.uk@melissa.com