Customer Data Platform (CDP) vs Master Data Management (MDM)
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
Insights and Analysis for the Data-Driven Enterprise
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
+61 02 8091 0600
info.au@melissa.com