Insights and Analysis for the Data-Driven Enterprise
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s...
Today organizations source their data from websites, social media, IoT devices, clickstream analysis, custom applications and more. Each source...
2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from...
Businesses need to know their customer details not only to be able to assess their needs but also to comply with governmental KYC and AML...
By 2040, the Asia Pacific (APAC) region is expected to become the largest consumer market. This is being driven by multiple factors including a...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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