Biometrics
Biometrics in 2020
From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared...
Melissa Australia
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
Data Integration
Customer Data Platform (CDP) vs Master Data Management (MDM)
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
Melissa AU Team
Apr 5, 2023
scrubbing
5 Steps To Maintain High-Quality Phone Number Database
Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s...
Melissa AU Team
Apr 4, 2023
data quality
How to Derive More Business Value from Cloud Data?
Today organizations source their data from websites, social media, IoT devices, clickstream analysis, custom applications and more. Each source...
Melissa AU Team
Mar 27, 2023
fraud prevention
Online Fraud Lessons Learned In 2021
2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from...
Melissa AU Team
Mar 26, 2023
KYC
AML/KYC And Identity Verification In Australia
Businesses need to know their customer details not only to be able to assess their needs but also to comply with governmental KYC and AML...
Melissa AU Team
Mar 24, 2023
About This Site
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
Find Us
+61 02 8091 0600
info.au@melissa.com