Tag: email marketing

What is an Email Blacklist? – Why You Need Email Verification

Let’s answer the title question, “What is an Email Blacklist?” Blacklisting occurs when an email address, domain or ISP is flagged for spam and blocked from sending messages to certain users. Internet and email service providers maintain a list of blacklisted addresses and will block any emails sent from these addresses from reaching the users…

By Melissa Team April 24, 2019 Off

Email Append 101: A Quick and Easy Guide to Grow Your List

Data Enhancement Data Enrichment E-Mail Email Email Append Email Marketing Email Verification Marketing Marketing Strategies

E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and retention rates, maximizing response and enabling personalized communication. Historically, this higher tech method of outreach is optimized…

By Melissa Team April 5, 2019 Off

Tying together direct marketing channels

Data Cleansing Data Enrichment Data Quality Direct Mail Direct Marketing Direct Marketing Blog Series E-Mail Email Email Marketing Mailing Marketing Marketing Strategies

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off

Melissa Transforms Website Visitors into Real-Time Leads

Direct Marketing Marketing Marketing Strategies News & Events Press Release WebVisitor

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with…

By Melissa Team March 19, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Don’t Get Blacklisted: Best Practices to Protect Your Reputation

E-Mail Email Email Marketing Marketing Marketing Strategies

Email Marketing is an important tool for any business but it should be implemented with care and caution. Once you’re blacklisted, you not only have a huge headache to deal with, but you risk tarnishing your company’s reputation or brand. The frightening idea – it’s easy to get flagged as a spammer regardless of…

By Derrick Wang February 9, 2018 0

Do More for Less – the Power of Email Marketing

Email Marketing Marketing

According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective than Facebook and Twitter marketing combined! Plus, email marketing is cheap or free in many cases (if you already have an email list, for example). So, how do you leverage this…

By Melissa Team June 14, 2017 0

Delivering the Goods

Mailing & Shipping Marketing

As a retailer, you have probably taken the time to carefully select how you will ship your products. You’ve taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery? How can…

By Melissa Team April 12, 2016 Off