Category: Marketing

Melissa Data: Your Friend in Brand Integrity

Ross: Every week, the TV Guide comes to Chandler and Joey’s  apartment. What name appears on the address label? Rachel: Oh! Chandler gets it! It’s Chandler Bing! Monica: No! Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.” Monica: I knew that! Rachel! Use your head! Chandler: Actually, it’s Miss Chanandelor Bong. FRIENDS Season…

By August 10, 2016 0

Achieving the Best Segmentation and Insight into Customers

Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information.  They can also append demographic and geographic data, and detailed property information to your database. Here are a few things…

By April 14, 2016 0

Delivering the Goods

As a retailer, you have probably taken the time to carefully select how you will ship your products. You’ve taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery? How can…

By April 12, 2016 0

How to Personalize Marketing with Social Media

Social media is a key when it comes to building customer relationships, growing your customer base, increasing brand awareness, and lead generation. Social media provides you with your individual contacts likes, dislikes, affiliates, and more making your marketing agile. There are social media tools, such as Melissa Data’s Social Media Service, that give you the…

By April 5, 2016 0