Category: Fundraising

Increase Donations with an Accurate View of Your Donors and Constituents

Ask yourself this: Do I have a solid group of existing donors but am unsure who to target more aggressively for future contributions? If you answered yes, you’re not alone. Nonprofits and political organizations spend years collecting donor data, only to find that the data is unorganized and overwhelming. This data disarray leads to problem…

By Melissa Team February 7, 2019 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Why New Move Mailing Lists Work: Part 2

By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…

By July 28, 2017 Off

Why New Move Mailing Lists Work: Part 1

By David Bancroft Avrick, president of Avrick Direct, Inc.  One of the major mailing list categories is Change-of-Address (CHADS) or  “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…

By July 28, 2017 Off

Fundraising in Tough Economic Times

By Alan Rosenspan, Alan Rosenspan & Associates Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true. However, I think they are making a mistake. Back in the…

By July 28, 2017 Off