Melissa Direct Advances Data-Driven Targeting for Marketers
Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…
Why New Move Mailing Lists Work: Part 2
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…
Why New Move Mailing Lists Work: Part 1
By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list. In the United States, close to 25% of the…
Raise Funds Online With These Nine E-mail List-Building Tips
By Alan Sharpe, Certified Fund Raising Executive The secret to raising funds online is not Facebook, Twitter, texting, or even your website. It’s email. To raise money on the Internet you need the email addresses of folks who believe in your cause and want to see you in their inbox. Here are nine principles to…
11 Powerful Emotions to Energize Your Fundraising Letters
By Dean Rieck, direct mail copywriter To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process. However, nothing relies on emotion quite so much as fundraising letters. How people “feel” about your cause will…
Fundraising in Tough Economic Times
By Alan Rosenspan, Alan Rosenspan & Associates Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true. However, I think they are making a mistake. Back in the…
The Only 4 Numbers You Need for Direct Mail Fundraising
By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought. I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise…
Fundraisers–Are You Prepared to Accept Online Donations?
Good news on the fundraising forefront – donations are up. Interesting development though, considering donors are said to be “fatigued.” Not only that, but it looks like more donations are received via Internet, rather than through direct mail. That’s right. It looks like more donations are filtering in via the Internet, rather than its normally…