Category: Email Append

Email Append 101: A Quick and Easy Guide to Grow Your List

E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and retention rates, maximizing response and enabling personalized communication. Historically, this higher tech method of outreach is optimized…

By Melissa Team April 5, 2019 Off

Direct Mail and Email Marketing Can and Should Join Forces

A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off

A Quick and Easy Way to Grow Your Email List

Email marketing is a key factor of every successful marketing strategy. It’s direct, yields high response, and is trackable. A great way to expand email marketing is to add email addresses to your postal customer base. The good news is that there is a quick and affordable way to do that and expand your email…

By April 22, 2016 0