7 Keys for Improving Your Offer
By Craig Huey One critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy, the offer constitutes 40 percent of the overall success of any campaign. Couple this with the fact that Americans expect a special deal (e.g., half off, “freebies,” sales), and…
A 6-Step Technique to Grab Reader’s Attention
By Craig Huey With the increase in direct mail volume at all-time highs, the need to grab a reader’s attention in a sales letter is even more crucial. As a prospect sorts through loads of daily mail, he needs to know two things up front: what is being sold and how it can benefit him.…
5 Ways to Use Postcards to Drive Website Traffic
By Brandon Cornett Direct mail marketing is often part of a bigger picture and longer sales cycle. In such cases, your direct mail postcard or letter serves a ‘learn more” function. This is where direct mail and websites become perfect marketing partners. Postcards make excellent website promoters. With their easy readability and “at-a-glance” impact, direct…
5 Direct Mailing Best Practices
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in managing multi-channel messaging opportunities, according to direct marketing experts at Pitney Bowes. As spam is auto-dumped from personal computers, traditional mail has regained and maintained a great deal of relevance, usefulness and profit potential…
4 Ways To Raise Direct Mail Response Rates, 2 To Avoid
Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It’s important to have a sense of both. There are only four ways of writing a direct mail ad that will raise your response rate. 1. Sell on price This is the oldest approach–and it works…
3 Keys to Making Direct Mail a Success for You
By Joe Vitale Hypnotic Marketing’s Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of the trade? So many of you seem willing to spend hundreds, even thousands, of dollars on a direct mail gamble, that I feel compelled to give everyone a brief…
What’s Wrong with Direct Mail Today? Plenty!
Mike Porter, President, Print/Mail Consultants A lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though sophisticated software, printing technology, and data is now more available than ever, many marketers continue to rely upon decades-old methods to crank out the mail. At the same time, communication experiences…