4 Holiday Shoppers Marketers Need to Meet
Hate to break the news so soon – but holiday shopping is nearly upon us! Are you ready to boost your marketing game to prepare for the four Google-defined holiday shoppers? Melissa has the tools give you a jumpstart with direct mail and email lists and below we’ve shared the best strategies to capture each…
Listware Reconnects Nonprofit with Lost Supporters After 8 Years
Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…
3 Hot Lists that Spice Up Direct Mail + Limited-Time Offer!
It’s time to spice things up! Nothing’s hotter than a fiery mail piece with a super sizzling offer reaching the hands of exactly the right customer. Adding some fresh new prospects to a solid consumer base is the best way to liven up an old recipe – direct mail. Direct mail has proven time and…
Targeting specific prospects with direct mail
How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…
Tying together direct marketing channels
Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…
Direct Mail and Email Marketing Can and Should Join Forces
A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…
Direct Marketing Enters a New Phase
New tactics, smart databases, and list updating and hygiene are making direct mail more viable than ever Rumors of the “death” of direct marketing have been greatly exaggerated. Marketers increasingly are using new tactics driven by advanced demographic data and digital capabilities to make direct marketing more viable than ever. As digital communications fill our…
Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…
The 10 Worst Mistakes in Direct Mail
by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…
2019 USPS Postal Rates Finalized & Approved
The proposed USPS® postal rate changes for 2019 have been finalized and approved. The new rates will take effect January 27, 2019. For a full list of rate changes, visit pe.usps.com. USPS Marketing Mail Letters Old Rate New Rate % Changed 5-Digit 0.251 0.256 1.992% AADC 0.274 0.281 2.555% MAADC 0.287 0.291 1.394% Saturation 0.219 0.224 2.283%…