Category: Direct Mail

The 10 Worst Mistakes in Direct Mail

by Jeffrey Dobkin I made all these mistakes, so… you don’t have to! Yes, I made plenty more, too. You can learn from my mistakes – and increase your own chances of success. So follow these few simple guidelines of exactly what not to do. Don’t worry, you’ll find lots of other mistakes to make…

By Melissa Team January 2, 2019 Off

2019 USPS Postal Rates Finalized & Approved

Direct Mail Mailing Mailing & Shipping News & Events

The proposed USPS® postal rate changes for 2019 have been finalized and approved. The new rates will take effect January 27, 2019. For a full list of rate changes, visit pe.usps.com. USPS Marketing Mail Letters Old Rate New Rate % Changed 5-Digit 0.251 0.256 1.992% AADC 0.274 0.281 2.555% MAADC 0.287 0.291 1.394% Saturation 0.219 0.224 2.283%…

By Melissa Team December 7, 2018 Off

Quickly Uncover Carrier Route Details with the Carrier Route Map

Direct Mail Mailing Mailing Lists Marketing Strategies

How can you generate quality leads cost-effectively? Direct mail may not be the go-to tactic when budget is a concern – but, it is the most effective. Let’s look at a free tool that can help you save on your next direct mail campaign. Carrier Route Maps. Melissa’s clients love our Carrier Route Map Lookup.…

By Melissa Team November 15, 2018 Off

USPS Raises Postal Rates, Again!

Address Correction Direct Mail Direct Marketing Mailing Mailing & Shipping NCOA USPS Webinars/Blogs

The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…

By Melissa Team November 14, 2018 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Address Validation Data Cleansing Data Enhancement Data Enrichment Direct Mail Direct Marketing Duplicate Elimination E-Mail Email Email Marketing Halloween Series Mailing Mailing Lists Marketing Marketing Strategies NCOA Quick Tips Social Media Append

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Direct Mail: The Walking Dead

Direct Mail Direct Marketing Mailing Lists Marketing Strategies

Written by Abby Telleria Like a Zombie, direct mail keeps coming back – and still delivers. A jaw-dropping 65% of consumers made a purchase as a direct result of direct mail. That’s right, direct mail. The thing you probably presumed to be as dead as a doornail is still very much alive! In the days…

By Melissa Team February 9, 2018 Off

Carpe DM!

Article Creative Direct Mail

By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open? Not anymore. Direct mail volume is down significantly in the last quarter of 2008,…

By August 3, 2017 Off

Demographic Targeting With a Bankruptcy List

Direct Mail Mailing Lists

By Dave Morgan, Expert Author, Articlesbase The bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of individuals and businesses who can provide marketing opportunities for a great variety of organizations providing services for debt management, debt counseling, and even high risk lenders who charge an increased rate of…

By July 31, 2017 Off

Use a Specialty Mailing List to Find Customers and Increase Sales

Article Direct Mail Mailing Lists

Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business’ services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources…

By July 31, 2017 Off