Category: Direct Mail

USPS Hikes Postage Rates in August by 6.8%: 3 Ways to Save on Postage

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August brings the heat – and the USPS® is bringing the hikes. The Postal Service® announced another rate hike in 2021 scheduled to be effective August 29th with plans to increase First-Class Mail and Marketing Mail both by 6.8%. The postage increase is the largest in a decade according to Official Mail Guide and comes…

By Melissa Team June 28, 2021 0
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4 Steps to Harvest Better Leads and Higher ROI

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Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow.   1. Pick the Right Leads…

By Melissa Team February 12, 2020 0
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Listware Reconnects Nonprofit with Lost Supporters After 8 Years

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Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…

By Melissa Team April 8, 2019 Off
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Targeting specific prospects with direct mail

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How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off
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Tying together direct marketing channels

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Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off
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Direct Mail and Email Marketing Can and Should Join Forces

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A common false dichotomy in today’s marketing world: marketers must choose between sending direct mail campaigns and sending email campaigns to communicate with customers and prospects. Many believe direct mail is dead, recalling the junk mail of yesterday and praising our tech-centric culture of today. While others argue consumers are now trained to tune out…

By Melissa Team March 16, 2019 Off
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Direct Marketing Enters a New Phase

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New tactics, smart databases, and list updating and hygiene are making direct mail more viable than ever Rumors of the “death” of direct marketing have been greatly exaggerated. Marketers increasingly are using new tactics driven by advanced demographic data and digital capabilities to make direct marketing more viable than ever. As digital communications fill our…

By Melissa Team March 14, 2019 Off
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Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

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New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the…

By Melissa Team March 6, 2019 Off
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