Category: Copy/Design

7 Keys for Improving Your Offer

By Craig Huey One critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy, the offer constitutes 40 percent of the overall success of any campaign.  Couple this with the fact that Americans expect a special deal (e.g., half off, “freebies,” sales), and…

By July 26, 2017 Off

5 Ways to Use Postcards to Drive Website Traffic

 By Brandon Cornett Direct mail marketing is often part of a bigger picture and longer sales cycle. In such cases, your direct mail postcard or letter serves a ‘learn more” function. This is where direct mail and websites become perfect marketing partners.  Postcards make excellent website promoters. With their easy readability and “at-a-glance” impact, direct…

By July 26, 2017 Off

5 Direct Mailing Best Practices

As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in managing multi-channel messaging opportunities, according to direct marketing experts at Pitney Bowes. As spam is auto-dumped from personal computers, traditional mail has regained and maintained a great deal of relevance, usefulness and profit potential…

By July 26, 2017 Off

What’s Wrong with Direct Mail Today? Plenty!

Mike Porter, President, Print/Mail Consultants A lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though sophisticated software, printing technology, and data is now more available than ever, many marketers continue to rely upon decades-old methods to crank out the mail. At the same time, communication experiences…

By July 26, 2017 Off