Category: Copy/Design

12 Ways to Evaluate Direct Mail Copy

You spent the last few months of 2007 preparing for your 2008 direct mail campaign. Now that 2008 is here, how can you know if your direct mail sales letter is ready to mail? Check it against these 12 guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has…

By July 26, 2017 Off

5 Ways to Improve Outer Envelope Language

Format, the cover letter, the reply form, the premiums and/or freemiums … all key components of a direct mail package. But the most key component of all, most likely? The outer envelope. Ethan Boldt offers five approaches to getting your package opened and read.  Here are five ways to make the language on that outer…

By July 26, 2017 Off

3 USPS Insider Tips for Effective Direct Mail

Speaking as a panel member on “Maximizing Customer Engagement in Direct Mail” at the recent DMA conference, Carlton Shufflebarger, brand manager of direct mail for the USPS, shared tips to help mailers increase impact and response. Brittany Brouse reports on his latest mail tips, including “the best kept secret in the direct mail industry.” 1.…

By July 26, 2017 Off

To Tease or Not to Tease

by Ray Jutkins  That is the question. A big decision you must make is whether or not to use teaser copy on the outside of your envelope. Teaser copy is the copy printed on the outer envelope of an Admail package. Obviously, you want your Admail to get the greatest possible response. So, will teaser…

By July 26, 2017 Off

The Pros and Cons of Self-Mailers

By Alan Sharpe Business-to-business direct mail marketers have learned through testing that a letter in an envelope usually generates more sales and pulls more inquiries than a self-mailer will. Usually.  Self-mailers are still effective at selling products and services and generating leads, particularly in the following cases: * seminar invitations * event announcements * trade…

By July 26, 2017 Off