Category: Article

By Ray Jutkins  When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper. Obviously, a self-mailer is less expensive than a full package. But just being less expensive doesn’t make it more effective.  Here are 7 times when you might choose to use…

By Craig Huey One critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy, the offer constitutes 40 percent of the overall success of any campaign.  Couple this with the fact that Americans expect a special deal (e.g., half off, “freebies,” sales), and…

 By Brandon Cornett Direct mail marketing is often part of a bigger picture and longer sales cycle. In such cases, your direct mail postcard or letter serves a ‘learn more” function. This is where direct mail and websites become perfect marketing partners.  Postcards make excellent website promoters. With their easy readability and “at-a-glance” impact, direct…

Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It’s important to have a sense of both. There are only four ways of writing a direct mail ad that will raise your response rate.  1. Sell on price  This is the oldest approach–and it works…

By Joe Vitale  Hypnotic Marketing’s Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of the trade? So many of you seem willing to spend hundreds, even thousands, of dollars on a direct mail gamble, that I feel compelled to give everyone a brief…

Mike Porter, President, Print/Mail Consultants A lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though sophisticated software, printing technology, and data is now more available than ever, many marketers continue to rely upon decades-old methods to crank out the mail. At the same time, communication experiences…