Category: Address Quality

Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA 2014

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360°…

By Melissa Team October 16, 2014 0

Melissa Data’s Cloud-Based National Change-of-Address Service Enables Mailers to Keep Up with Canadian and U.S. Customers Who Have Moved

SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing Rancho Santa Margarita, CALIF. – August 12, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today announced SmartMover, its cloud-based NCOA service, now provides Canadian change-of-address processing, as well as U.S.…

By August 12, 2014 0

Melissa Data Launches Listware for Salesforce

Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware®for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment…

By June 10, 2014 0

Melissa Data Announces Move Update Function in Listware for Excel

Simple Excel Add-In Provides Access to Millions of Change-of-Address Records for Successful Holiday Mailings Rancho Santa Margarita, CALIF- December 4, 2013 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced a new Move Update function for its Listware for Excel, a simple to use data enrichment tool that integrates…

By Melissa Team December 4, 2013 0

Customer Centricity and Birds of a Feather

By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or…

By Melissa Team January 2, 2013 Off

Postal Standards and Address Quality – Take 1

By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example,  “The Postal Service defines a complete address as one that has all the address elements necessary to allow an exact match with the current Postal Service ZIP+4 and City State files to…

By Melissa Team May 8, 2012 Off