Author: Melissa Team

USPS Raises Postal Rates, Again!

The U.S. Postal Service recently filed its proposed 2019 postage rate hikes with the Postal Regulatory Commission. If passed, new rates will go into effect January 27, 2019. For full details, visit usps.com. For greater detail on the new rates, along with new mailing technology and how to save on bulk mailings, check out this…

By Melissa Team November 14, 2018 Off

Melissa Direct Advances Data-Driven Targeting for Marketers

Consumer, Business and Property Mailing Lists Optimized for Sales and KYC Insight, Reducing Costs and Expanding Reach of Direct Marketing Campaigns Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Melissa Direct, its one-stop shop for list hygiene, data appends, sales leads, and mailing software, is advancing customer and…

By Melissa Team November 13, 2018 Off

Spooktacular Marketing: 5 Ideas so Good they’re Scary

Forget Freddy Krueger movies, ghost stories by flashlight, scream masks and haunted houses – the true horror lies in wasted efforts, lost customers, low response and a ruined reputation. Don’t worry, we’ve got 5 spooktacular marketing tips – no tricks – to grow your business, cut costs and position yourself as an industry leader. They’re…

By Melissa Team October 22, 2018 Off

Simplifying Lead Gen

Looking to generate new leads? What business isn’t?! Fortunately, lead generation has become simpler with quick access to clean data. Finding new, quality leads is easy when you take advantage of tools like B2B and B2C mailing, emailing and telemarketing lists. These lists are fully customizable, meaning you can pick and choose prospects based on…

By Melissa Team August 16, 2018 Off

Become a Jedi Master of Email Marketing: 10 Tips & Tricks for Clicks

91% of people actually like receiving promotional emails – an optimistic statistic if you’re an email marketer. So why is it, most email campaigns yield extremely low open rates, click through rates (CTR) and conversions? As a marketer myself, I’m constantly perplexed. Even after tireless research on new email trends and trying every ‘how to’…

By Melissa Team February 26, 2018 Off

Mailing List Accuracy Becomes More Stringent

Mailers face additional penalties in not meeting new Post Service regulations requiring valid, deliverable addresses The newest wrinkle from the U.S. Postal Service impacts businesses with substantial mass mailing efforts. New Mail Update regulations are intended to limit an unacceptable percentage of wrong addresses, which are costly for everyone concerned. The key word here is “unacceptable.” Be…

By Melissa Team February 23, 2018 Off

Use a Specialty Mailing List to Find Customers and Increase Sales

Anthony J Pensabene, Expert Author, EzineArticles.com  When a business begins, its executives must think about what population the business’ services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources…

By Melissa Team July 31, 2017 Off

Create Your Mailing List

USPS® Website An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and…

By Melissa Team July 31, 2017 Off