USPS Hikes Postage Rates in August by 6.8%: 3 Ways to Save on Postage
August brings the heat – and the USPS® is bringing the hikes. The Postal Service® announced another rate hike in 2021 scheduled to be effective August 29th with plans to increase First-Class Mail and Marketing Mail both by 6.8%. The postage increase is the largest in a decade according to Official Mail Guide and comes…
Shipping Holiday Packages? Double-Check These Shipping Dates
It’s tradition here at Melissa to share the last days you can mail via USPS® for packages and letters to reach its destination by December 25th. This year, 2020, it may be more important than ever before to be aware of last-minute shipping dates, as many of us are celebrating the holidays from home or from…
4 Steps to Harvest Better Leads and Higher ROI
Now is the time to spring into data-driven marketing action! Spring will be upon us sooner rather than later thanks to Punxsutawney Phil, so we thought it would be best to share the 4 easy steps to harvesting better leads and higher ROI. Afterall, you reap what you sow. 1. Pick the Right Leads…
Holiday Shipping Dates – You Better Check It Twice!
The last day to ship via USPS® Retail Ground™ and expect delivery before December 25th has passed – but don’t worry! We’ve made a list of USPS shipping dates and checked it twice, just for you! Here are the last days to ship your holiday treats and treasures to still reach doorsteps by Christmas Day.…
3 Tips to Maximize Leftover Marketing Budgets
Time is ticking on the year’s marketing budget. What are you planning on using it for? If you don’t have a plan, don’t fret just yet – plenty of marketing minds are flooding with the mantra “Use it or Lose it” this time of year. But remember, those unspent dollars are extremely unlikely to return…
4 Holiday Shoppers Marketers Need to Meet
Hate to break the news so soon – but holiday shopping is nearly upon us! Are you ready to boost your marketing game to prepare for the four Google-defined holiday shoppers? Melissa has the tools give you a jumpstart with direct mail and email lists and below we’ve shared the best strategies to capture each…
What is an Email Blacklist? – Why You Need Email Verification
Let’s answer the title question, “What is an Email Blacklist?” Blacklisting occurs when an email address, domain or ISP is flagged for spam and blocked from sending messages to certain users. Internet and email service providers maintain a list of blacklisted addresses and will block any emails sent from these addresses from reaching the users…