Author: Melissa Team

Listware Reconnects Nonprofit with Lost Supporters After 8 Years

Read how nonprofit, Altapass, revitalized an 8-year-old database with Listware® – Melissa’s affordable solution that updated address records, putting Altapass back in touch with lost donors and ultimately increased fundraising efforts! The Altapass foundation is a small nonprofit organization in North Carolina whose member base largely relies on traditional mail instead of email communication. After…

By Melissa Team April 8, 2019 Off

Email Append 101: A Quick and Easy Guide to Grow Your List

E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and retention rates, maximizing response and enabling personalized communication. Historically, this higher tech method of outreach is optimized…

By Melissa Team April 5, 2019 Off

Melissa Lookups – New Features, New Look

Melissa Lookups got a new look! Along with a more modern interface, the platform now comes with faster, better performance, and new features. Here’s what’s new: Additional Feature for Programmers Easily obtain 140+ result fields of data in JSON or XML formats. Get accurate data faster and in the format you need for most of…

By Melissa Team April 4, 2019 Off

Targeting specific prospects with direct mail

How one bank used pinpoint datasets and personalized mailings to small business owners in Chicago neighborhoods. Banks have a long history of using direct mail as a key marketing tactic, whether to introduce themselves to prospects or cross-sell alternate financial products to existing customers. I recently had the pleasure of interviewing the folks at MB…

By Melissa Team March 26, 2019 Off

Tying together direct marketing channels

Direct mail complemented by email and social can benefit immensely from modern prospect list technologies. Direct marketing is undergoing tremendous changes. It’s being used these days as much for managing customer relationships as it is as a campaign. Companies are shifting much of their work toward analytics that drive trigger-based communications, and the technology has…

By Melissa Team March 20, 2019 Off

Melissa Transforms Website Visitors into Real-Time Leads

WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with…

By Melissa Team March 19, 2019 Off