Increase Donations with an Accurate View of Your Donors and Constituents

Ask yourself this: Do I have a solid group of existing donors but am unsure who to target more aggressively for future contributions? If you answered yes, you’re not alone. Nonprofits and political organizations spend years collecting donor data, only to find that the data is unorganized and overwhelming. This data disarray leads to problem…

By Melissa Team February 7, 2019 Off

Make the Smart Move – Address the State of Your Data

When was the last time you moved? Did you file for a change of address? When you finally settled into your new home, did you continue to receive a previous resident’s mail? Catalogues that do not relate to your lifestyle, magazine incentives to re-subscribe, postcard reminders for Scruffy’s vaccination! … Who’s Scruffy? This mixed up…

By Melissa Team February 4, 2019 Off

Online Sales Skyrocket – Reduce Cart Abandonment with Express Entry for a Slice of the Pie

Have you looked at the cart abandonment rates on your website? Maybe it’s time you do, and here’s why: an estimated 1.92 billion people are expected to make online purchases in 2019, resulting in an estimated $3.45 trillion in sales. If you’re losing the sale at the very last step of your online transaction, you’re…

By Melissa Team January 30, 2019 Off

Mailing Lists for Insurance Agents and Financial Advisors: How to Find, Specify and Buy a Great Mailing List!

by Jeffrey Dobkin The mailing list you select is responsible for almost half of the success of your mailing. The other half is decided by the creative strategy you use and the offer. The creative is the design, style, copywriting, photos and illustrations.  Included in the creative is the format: letter, envelope mailer, self-mailer, booklet,…

By Melissa Team January 2, 2019 Off

You Better Watch Out!

Today is the last day to send packages USPS Retail Ground™ and expect delivery before Dec. 25th. But you better not cry, because you still have time to plan accordingly – that’s why! We’ve liberated a treasure trove of information from USPS.com where Priority Mail, International Shipping and Priority Mail Express envelopes and boxes are…

By Melissa Team December 14, 2018 Off