Melissa Announces New Client Win with car2go
Extends Melissa’s Leadership in International Identity Verification for Fast, Reliable Customer Onboarding
Berlin and Rancho Santa Margarita, CALIF – June 5, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced it has been selected as the identity verification provider of choice for car2go, a leader in the carsharing sector. car2go integrates Melissa solutions into its registration process to validate and verify new customers’ data, allowing customers to quickly and confidently register entirely online and rent a car from car2go directly.
car2go needed a solution that would allow it to add an online registration process to complement its existing offline option for new customers. “The duration of the registration process, and the overall customer experience, failed to meet our standards,” explained Elisabeth Ihmels, Digital Optimization manager at car2go. “It also failed to match the car2go philosophy, in which our customers can easily and flexibly rent our vehicles at short notice using the car2go app.”
Instead, the idea was for customers to be able to complete the entire process, from registration to rental, through a digital transaction on their smartphone. Melissa set up a dedicated “private cloud” server specifically for car2go. This web service validates data in stages: first, the data validation tools are applied; then Personator World, Melissa’s solution for international identity verification, is deployed.
Thanks to this, new customers can now decide whether to register with car2go in-store or online on their smartphone. The latter option represents a fast, easy opportunity for both car2go’s customers and the company itself.
car2go is the market leader and pioneer of free-floating carsharing and is one of the leading mobility services of Daimler AG. The concept is simple: worldwide over 14,000 smart and Mercedes-Benz vehicles can be reserved and rented via a cost-free smartphone app at any time. Today, over three million customers use this flexible mobility concept in 24 locations in Europe, North America and China. car2go thus offers a sustainable solution for urban mobility and contributes as a part of the mobility mix significantly to the reduction of congestion in cities. Additionally, at three European locations car2go operates 100 percent electric fleets with 1,400 vehicles, making car2go one of the biggest electric, fully flexible carsharing providers. Driving these positive effects continuously forward is part of car2go’s main objectives. car2go is a wholly-owned subsidiary of Daimler AG and has its headquarters in Leinfelden-Echterdingen near Stuttgart.
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).