Insights and Analysis for the Data-Driven Enterprise
Ecommerce volume is soaring—and the holidays will drive demand even higher. It’s more important than ever before to understand your website’s...
There is far more to email verification than just a binary valid-or-invalid verdict. Some services don’t expose the underlying complexity, but one of...
A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail...
OpenStreetMaps is a popular and well-known open source repository for address and GIS data. It may be tempting to want to use this free data to solve...
Does this sound familiar? You just removed the duplicate data from your database. You’re ready to add real-time or scheduled inserts but you don’t...
Address accuracy is critical for companies that need to ensure shipments reach the right destination or to direct consumers to locations for pickup,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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