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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

USPS

Your Basket of Unsortables

When you're looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable--or...

Melissa Team Apr 12, 2022

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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